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Big brands big trouble
Author(s) -
Sersland Daniel R.
Publication year - 2005
Publication title -
psychology and marketing
Language(s) - Uncategorized
Resource type - Journals
SCImago Journal Rank - 1.035
H-Index - 116
eISSN - 1520-6793
pISSN - 0742-6046
DOI - 10.1002/mar.20059
Subject(s) - citation , big business , library science , computer science , advertising , management , sociology , business , political science , economics , law
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