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Special issue editorial: Fear appeals in social marketing campaigns
Author(s) -
Rossiter John R.,
Jones Sandra
Publication year - 2004
Publication title -
psychology and marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.035
H-Index - 116
eISSN - 1520-6793
pISSN - 0742-6046
DOI - 10.1002/mar.20038
Subject(s) - citation , sociology , fear appeal , psychology , library science , computer science , social psychology