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Female role orientation of Chinese women: Conceptualization and scale development
Author(s) -
Sin Leo Y. M.,
Yau Oliver H. M.
Publication year - 2004
Publication title -
psychology and marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.035
H-Index - 116
eISSN - 1520-6793
pISSN - 0742-6046
DOI - 10.1002/mar.20036
Subject(s) - conceptualization , psychology , scale (ratio) , mainland china , reliability (semiconductor) , china , section (typography) , social psychology , orientation (vector space) , mainland , linguistics , computer science , cartography , artificial intelligence , political science , geography , law , operating system , geometry , mathematics , philosophy , power (physics) , physics , quantum mechanics
This article addresses the conceptual and measurement issues related to the study of the female role orientation (FRO) of Chinese women. It first reviews the concept of FRO and its important dimensions. It then reports on the construction and psychometric assessment of a measure of FRO. Four multiitem scales are developed that show strong evidence of reliability and validity across samples of Chinese women from mainland China and Hong Kong. Further analysis provides evidence of scale invariance across the two samples. The final section includes a discussion of the implications of the findings and directions for future research. © 2004 Wiley Periodicals, Inc.