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Trust and relationship commitment in the United Kingdom voluntary sector: Determinants of donor behavior
Author(s) -
Sargeant Adrian,
Lee Stephen
Publication year - 2004
Publication title -
psychology and marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.035
H-Index - 116
eISSN - 1520-6793
pISSN - 0742-6046
DOI - 10.1002/mar.20021
Subject(s) - construct (python library) , structural equation modeling , psychology , social psychology , turnover intention , raising (metalworking) , public relations , organizational commitment , political science , statistics , mathematics , computer science , programming language , geometry
This article explores the relationship between trust, relationship commitment, and giving behavior. It operationalizes trust and commitment, develops measurement scales for each construct, and uses the technique of structural equation modeling to determine whether trust impacts directly on giving behavior or whether its effects are mediated by commitment. It concludes that commitment plays a mediating role and discusses implications for professional fund‐raising practice. © 2004 Wiley Periodicals, Inc.