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Antecedents of subjective age biases among senior women
Author(s) -
Guiot Denis
Publication year - 2001
Publication title -
psychology and marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.035
H-Index - 116
eISSN - 1520-6793
pISSN - 0742-6046
DOI - 10.1002/mar.1043
Subject(s) - psychology , antecedent (behavioral psychology) , identification (biology) , social psychology , market segmentation , conceptual model , marketing , epistemology , business , biology , philosophy , botany
From a conceptual framework based on developmental psychology, this research proposes testing an explanatory model of the trend to see oneself as younger, which is characteristic of seniors. The identification of antecedent variables of this tendency suggests a new approach to segmenting the feminine over‐50 market in France. © 2001 John Wiley & Sons, Inc.