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Deception in marketing research and practice: An introduction
Author(s) -
Kimmel Allan J.
Publication year - 2001
Publication title -
psychology and marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.035
H-Index - 116
eISSN - 1520-6793
pISSN - 0742-6046
DOI - 10.1002/mar.1024
Subject(s) - deception , citation , psychology , sociology , library science , computer science , social psychology
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