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Exploring the antecedents and consumer behavior consequences of the trait of superstition
Author(s) -
Mowen John C.,
Carlson Brad
Publication year - 2003
Publication title -
psychology and marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.035
H-Index - 116
eISSN - 1520-6793
pISSN - 0742-6046
DOI - 10.1002/mar.10108
Subject(s) - superstition , psychology , trait , magic (telescope) , social psychology , creatures , personality , heaven , astrology , theology , philosophy , physics , archaeology , quantum mechanics , computer science , natural (archaeology) , history , programming language
In two exploratory studies, a hierarchical model of personality was employed to investigate a number of possible trait antecedents and consumer‐behavior–related consequences of superstition. One of the interesting findings was that the antecedents of superstition include a lower need for learning among older adults, higher levels of sports interest, a belief in fate, and a decreased belief in heaven and hell. In addition, the results suggested that the consequences of superstition might include beliefs in astrology, magic, psychokinesis, and the existence of fictitious creatures (e.g., the Loch Ness monster). Evidence suggesting a negative association between superstitious beliefs and attitudes concerning the genetic engineering of food products was also obtained. © 2003 Wiley Periodicals, Inc.