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A meta‐analytic investigation of contrast effects in decision making
Author(s) -
Conway Datoon Mary,
Dahlstrom Robert
Publication year - 2003
Publication title -
psychology and marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.035
H-Index - 116
eISSN - 1520-6793
pISSN - 0742-6046
DOI - 10.1002/mar.10093
Subject(s) - psychology , contrast (vision) , priming (agriculture) , context (archaeology) , cognitive psychology , context effect , social psychology , linguistics , artificial intelligence , computer science , paleontology , philosophy , botany , germination , biology , word (group theory)
Several theoretical perspectives and numerous experiments illustrate the influence of context on social judgment. Debate ensues, however, when researchers attempt to describe mechanisms that lead persons to contrast current decisions with prior judgments. The purpose of this study is to summarize and qualify prior analyses of the influences of context on judgment. Procedural conditions, stimuli type, and priming conditions are implicated as factors that moderate the main effect of extremity on contrastive judgments. Meta‐analytical methods assess the main effect and moderators of contrastive judgments. Discussion of the results focuses on the implications of the study for theory of contrastive judgments and strategy. © 2003 Wiley Periodicals, Inc.