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Consumer knowledge structures: Background issues and introduction
Author(s) -
Lawson Robert
Publication year - 2002
Publication title -
psychology and marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.035
H-Index - 116
eISSN - 1520-6793
pISSN - 0742-6046
DOI - 10.1002/mar.10019
Subject(s) - categorization , cognition , perception , context (archaeology) , centrality , cognitive science , domain (mathematical analysis) , representation (politics) , conceptual framework , psychology , product (mathematics) , feature (linguistics) , domain knowledge , computer science , epistemology , knowledge management , artificial intelligence , paleontology , mathematical analysis , philosophy , linguistics , geometry , mathematics , combinatorics , neuroscience , politics , political science , law , biology
Consumer researchers have long assumed that consumers' knowledge about product concepts is organized in an associative network structure. Recent advances in conceptual cognition have raised issues beyond the classical versus prototype or exemplar controversy by identifying theory‐based concepts. This article reviews the current issues in conceptual cognition of frame theory, conceptual functions other than categorization, domain‐specific kinds of concepts, feature centrality, and perceptual representation of concepts. In addition, the role of spatial diagrams is implicated in the problem of describing consumer knowledge structures. The articles in this special issue are introduced in this context. © 2002 Wiley Periodicals, Inc.