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Bright ideas are not enough: From innovation to results
Publication year - 2004
Publication title -
leader to leader
Language(s) - English
Resource type - Journals
eISSN - 1531-5355
pISSN - 1087-8149
DOI - 10.1002/ltl.90
Subject(s) - business , industrial organization
Why breakthrough products alone don't guarantee success in the marketplace.