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Motivating the millennials: Tapping into the potential of the youngest generation
Author(s) -
Suleman Razor,
Nelson Bob
Publication year - 2011
Publication title -
leader to leader
Language(s) - English
Resource type - Journals
eISSN - 1531-5355
pISSN - 1087-8149
DOI - 10.1002/ltl.491
Subject(s) - tapping , workforce , generation y , value (mathematics) , generation x , psychology , marketing , public relations , business , demographic economics , management , political science , baby boomers , economic growth , economics , computer science , machine learning
The millennials are already a considerable part of the nation's workforce, and growing by the day. Members of this generation, generally considered to be born between 1980 and 2000, represent significant numbers: 44 million now in the workforce and 46 million additional workers in the future. Their ways of working and sources of motivation, however, are different from their elders. Suleman and Nelson discuss motivational tools, including personal development and meaningful rewards that tap into the best of what these young employees value.