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Leadership and the power of framing
Author(s) -
Fairhurst Gail T.
Publication year - 2011
Publication title -
leader to leader
Language(s) - English
Resource type - Journals
eISSN - 1531-5355
pISSN - 1087-8149
DOI - 10.1002/ltl.479
Subject(s) - framing (construction) , public relations , political science , meaning (existential) , sociology , management , psychology , economics , engineering , structural engineering , psychotherapist
When an organizational vision or change initiative fails in an organization, it is usually not because the CEO or some senior vice president has suddenly decided not to pursue it any longer, Gail T. Fairhurst argues. “On the contrary, the death‐knell sounds gradually” each time a leader loses an opportunity to frame the vision or initiative to daily reality or “the situation here and now.” Fairhurst shows how successful leaders “manage meaning” by carefully interpreting uncertainty and framing “the situation here and now” in ways that connect with others.