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Building brands worthy of devotion
Author(s) -
Beers Charlotte
Publication year - 1998
Publication title -
leader to leader
Language(s) - English
Resource type - Journals
eISSN - 1531-5355
pISSN - 1087-8149
DOI - 10.1002/ltl.40619980711
Subject(s) - citation , advertising , library science , computer science , business