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PEAK leadership
Author(s) -
Conley Chip
Publication year - 2012
Publication title -
leader to leader
Language(s) - English
Resource type - Journals
eISSN - 1531-5355
pISSN - 1087-8149
DOI - 10.1002/ltl.20059
Subject(s) - maslow's hierarchy of needs , transactional leadership , transformational leadership , happiness , loyalty , hierarchy , business , profitability index , marketing , management , sociology , public relations , psychology , social psychology , political science , economics , law , finance
Conley asks why business leaders don't think of themselves as engaging in a practice, as in medicine or law. Based on the hierarchy of needs and theory of peak potential of psychologist Abraham Maslow, Conley describes seven practices for organizations to reach the highest levels. These include taking a positive view of human nature, cultivating the ability to move between transactional and transformational leadership, and focusing on your customers' highest needs. “If you create a unique corporate culture,” he writes, “it tends to drive employee happiness that enhances customer loyalty that grows market share and leads to sustained profitability.”