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Culture as competitive advantage
Author(s) -
Meehan Paul,
Gadiesh Orit,
Hori Shintaro
Publication year - 2005
Publication title -
leader to leader
Language(s) - English
Resource type - Journals
eISSN - 1531-5355
pISSN - 1087-8149
DOI - 10.1002/ltl.166
Subject(s) - competitive advantage , business , industrial organization , marketing
Every leader wants to be able to answer these questions with an unqualified yes, but in reality many cannot.The problem is that too many companies lack confidence in the ties that bind their enterprise together. In a recent Bain & Company survey, more than one-third of executives worldwide did not agree with the statement,“Our stated values effectively drive frontline actions, even when no one is looking.” Many others share these concerns.