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Worth the effort: Why societies should make room for books
Author(s) -
Compton Dana,
Cochran Angela
Publication year - 2020
Publication title -
learned publishing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.06
H-Index - 34
eISSN - 1741-4857
pISSN - 0953-1513
DOI - 10.1002/leap.1278
Subject(s) - appeal , portfolio , revenue , position (finance) , key (lock) , public relations , marketing , sociology , business , computer science , political science , law , computer security , accounting , finance
Key points With increased pressure on longstanding society business models, society journal publishers must pursue more aggressive growth strategies to remain competitive. A practitioner‐focused book portfolio that translates research into practice offers an opportunity to establish an alternative revenue stream and an additional path for society member engagement. Societies are in a unique position to capitalize on their existing connections to industry via their membership base. Brief, easy‐to‐consume content and interactive tools are of the greatest appeal to the practitioner audience. Focusing on shorter, template‐driven formats and more frequent updates allows society publishers to develop content more rapidly and at lower cost. Challenges include incentivizing society members to author and review the content, identifying individuals who are capable of doing so, and obtaining adequate internal resources.