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The future of global research: A case study on the use of scenario planning in the publishing industry
Author(s) -
Rhoods Samira,
Babor Anca
Publication year - 2018
Publication title -
learned publishing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.06
H-Index - 34
eISSN - 1741-4857
pISSN - 0953-1513
DOI - 10.1002/leap.1152
Subject(s) - conversation , scenario planning , work (physics) , publishing , key (lock) , core (optical fiber) , process management , competitive advantage , business , strategic planning , knowledge management , computer science , marketing , engineering , sociology , political science , telecommunications , law , mechanical engineering , computer security , communication
Key points Scenario planning is fun and engaging and is a good opportunity to revisit your company's core strengths and competitive advantage! Scenario planning should drive long‐term thinking in organizations. It will change the nature of the strategic conversation and can be used to help validate business innovation. Scenarios can help to engage with other organizations in the industry and help people work together to create preferred future outcomes. The complexity of scenario planning should not be underestimated and shortcuts do not work.