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Developing a sustainable culture of innovation management: a prescriptive approach
Author(s) -
Zairi Mohamed,
AlMashari Majed
Publication year - 2005
Publication title -
knowledge and process management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.341
H-Index - 44
eISSN - 1099-1441
pISSN - 1092-4604
DOI - 10.1002/kpm.229
Subject(s) - business , key (lock) , innovation management , knowledge management , sustainable development , class (philosophy) , world class , sustainable growth rate , process management , marketing , computer science , political science , engineering , industrial engineering , computer security , finance , artificial intelligence , law
This paper proposes an approach to innovation management, which produces seamlessness, unleashes full creative potential, integrates activities, delivers superior performance, and builds a sustainable culture. At the heart of World Class innovation is the role of senior management. This paper argues that senior managers have to exercise interest and commitment to innovation activity and have to play a more transparent role in nurturing the development of a sustainable innovation culture. Other critical aspects found through comprehensive research to be inherent factors and key triggers of success are also covered in this paper with prescriptive steps that can help in the establishment of sustainable innovation activity. Copyright © 2005 John Wiley & Sons, Ltd.