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Turning Corporate Social Responsibility‐driven Opportunities in Competitive Advantages: a Two‐dimensional Model
Author(s) -
Calabrese Armando,
Costa Roberta,
Menichini Tamara,
Rosati Francesco,
Sanfelice Gaetano
Publication year - 2013
Publication title -
knowledge and process management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.341
H-Index - 44
eISSN - 1099-1441
pISSN - 1092-4604
DOI - 10.1002/kpm.1401
Subject(s) - corporate social responsibility , dimension (graph theory) , position (finance) , business , competitive advantage , identification (biology) , order (exchange) , marketing , industrial organization , public relations , political science , finance , botany , mathematics , pure mathematics , biology
Employing corporate social responsibility (CSR) for competitiveness enhancement requires a radical change in managerial thinking and new tools for supporting business activities. Indeed, the lack of suitable measures for detecting the stage of a company CSR cultural development hinders the identification and exploitation of business opportunities related to CSR. Following this lead, in this paper, we propose a two‐dimensional CSR model for supporting managers in their pursuing for long‐term competitiveness, turning CSR‐driven opportunities in business advantages. The model is based on two dimensions: the “CSR development” dimension and the “CSR commitment” dimension. The CSR development dimension allows decision makers to position companies with respect to the stage of their CSR cultural evolution, whereas the CSR commitment dimension assesses companies' degree of commitment based on their economic, legal, ethical, and philanthropic CSR performance. The position that a company occupies in the two‐dimensional CSR model describes both its actual stage of CSR cultural development and its CSR commitment. Finally, the model is employed to a case study in the banking sector. Copyright © 2013 John Wiley & Sons, Ltd.