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Strategic community management promoted by innovation communities
Author(s) -
Kodama Mitsuru
Publication year - 2001
Publication title -
knowledge and process management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.341
H-Index - 44
eISSN - 1099-1441
pISSN - 1092-4604
DOI - 10.1002/kpm.122
Subject(s) - alliance , videoconferencing , strategic alliance , business , service (business) , marketing , telecommunications , boosting (machine learning) , public relations , political science , computer science , machine learning , law
For the last few years, the videoconferencing system and multi‐point connection service market represented by multimedia technology have enjoyed strong growth in Japan. Behind the recent upturn in this market was the strategic alliance of NTT, Japan's largest telecommunications carrier, and PictureTel of the USA, followed by the birth of business communities centered around or outside NTT, thus intensively creating and boosting a new market referred to as interactive video communication. This paper reviews the challenges that faced NTT, one of the big businesses in Japan, followed by PictureTel and other players within and outside NTT, all of which created various strategic business communities. Copyright © 2001 John Wiley & Sons, Ltd.