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e‐Participation Model for Sustainable Cultural Tourism Management: a Bottom‐Up Approach
Author(s) -
Chiabai Aline,
Paskaleva Krassimira,
Lombardi Patrizia
Publication year - 2011
Publication title -
international journal of tourism research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.155
H-Index - 58
eISSN - 1522-1970
pISSN - 1099-2340
DOI - 10.1002/jtr.871
Subject(s) - tourism , business , destination management , process (computing) , destinations , knowledge management , co creation , marketing , top down and bottom up design , sustainable tourism , process management , public relations , political science , engineering , computer science , software engineering , law , operating system
ABSTRACT The paper presents a ‘bottom‐up approach’ for cultural tourism management, based on the development of an e‐participation website for an Italian city, where the stakeholders are placed at the centre of the decisional process. The analysis provides an indication on how to personalize and differentiate the cultural tourism offer according to the stakeholders’ perspectives and to specific territorial characteristics. Innovative techniques of stakeholders’ engagement are offered by information and communication technologies tools that can play a vital role in today's cultural destinations. However, the study shows that the Web is yet to be utilized as an effective tool in stakeholders’ participation processes. Copyright © 2011 John Wiley & Sons, Ltd.