The Formation of a Tourist Destination's Image via Information Sources: the Moderating Effect of Culture | Zendy

Frías Dolores M. | Zendy; Rodríguez Miguel A. | Zendy; Alberto Castañeda J. | Zendy; Sabiote Carmen M. | Zendy; Buhalis Dimitrios | Zendy

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The Formation of a Tourist Destination's Image via Information Sources: the Moderating Effect of Culture

Author(s) -

Frías Dolores M.,

Rodríguez Miguel A.,

Alberto Castañeda J.,

Sabiote Carmen M.,

Buhalis Dimitrios

Publication year - 2011

Publication title -

international journal of tourism research

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 1.155

H-Index - 58

eISSN - 1522-1970

pISSN - 1099-2340

DOI - 10.1002/jtr.870

Subject(s) - tourism , destination image , multiculturalism , sample (material) , marketing , advertising , moderation , business , the internet , selection (genetic algorithm) , psychology , geography , destinations , social psychology , computer science , world wide web , pedagogy , chemistry , archaeology , chromatography , artificial intelligence

The present study aims to outline the growing importance of culture in the field of tourism. More specifically, it highlights culture as a moderating variable in pre‐visit tourist destination image formation, through the information sources utilized by the tourist in the selection of a holiday destination (that is, travel agencies alone vs. travel agencies together with the Internet). For this purpose primary research used a multicultural sample of 371 tourists from different European countries. The results show that the formation of a destination's pre‐visit image amongst tourists, based on the information sources they use, is moderated by the level of uncertainty‐avoidance of their national cultures. Copyright © 2011 John Wiley & Sons, Ltd.

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