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An Integrated Approach to Consumer Decision Making for Budget City Breaks: the Role of Emotion
Author(s) -
Ene Diana,
Schofield Peter
Publication year - 2011
Publication title -
international journal of tourism research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.155
H-Index - 58
eISSN - 1522-1970
pISSN - 1099-2340
DOI - 10.1002/jtr.855
Subject(s) - purchasing , tourism , purchasing decision , marketing , perspective (graphical) , relation (database) , destinations , quality (philosophy) , business , economics , computer science , political science , philosophy , epistemology , database , artificial intelligence , law
ABSTRACT The short break market has been neglected from the perspective of consumer decision making (CDM) research despite its economic importance for many destinations. This study examines CDM in the budget city break market; it examines the interrelationship between the key constructs of price, quality, involvement, emotions and attitude in relation to consumer purchasing, repurchasing and recommendation. Emotions were found to have a significant influence on CDM for budget city breaks, their impact varied on the basis of decision type and market segment, and the number of relevant dimensions increased with the complexity of decisions. Copyright © 2011 John Wiley & Sons, Ltd.