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Why are Some Engaged and Not Others? Explaining Environmental Engagement among Small Firms in Tourism
Author(s) -
Sampaio Ana Rita,
Thomas Rhodri,
Font Xavier
Publication year - 2011
Publication title -
international journal of tourism research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.155
H-Index - 58
eISSN - 1522-1970
pISSN - 1099-2340
DOI - 10.1002/jtr.849
Subject(s) - tourism , context (archaeology) , social cognitive theory , psychology , empirical research , conceptual model , social psychology , conceptual framework , sociology , orientation (vector space) , marketing , business , political science , social science , epistemology , philosophy , law , paleontology , geometry , mathematics , biology
This paper examines the reasons for different levels of environmental engagement among small firms in tourism. Drawing on theories of motivation, notably Social Cognitive Theory, Motivation Systems Theory and Goal Orientation Theory, as well as the literature on environmental sensitivity, it proposes a novel conceptual framework that is subsequently used to inform an empirical study. The findings of the research suggest that varying levels of environmental engagement may be explained by differences in worldviews, self‐efficacy beliefs, context beliefs and goal orientation. The paper concludes by considering the policy implications of the results. Copyright © 2011 John Wiley & Sons, Ltd.