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Controllable versus uncontrollable information sources: effects on the image of turkey
Author(s) -
Alvarez Maria D.,
Campo Sara
Publication year - 2011
Publication title -
international journal of tourism research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.155
H-Index - 58
eISSN - 1522-1970
pISSN - 1099-2340
DOI - 10.1002/jtr.838
Subject(s) - tourism , contrast (vision) , context (archaeology) , affect (linguistics) , control (management) , preference , image (mathematics) , advertising , destination image , marketing , business , psychology , computer science , destinations , economics , political science , geography , computer vision , artificial intelligence , microeconomics , communication , law , archaeology
The study aims to determine the effect of controllable and uncontrollable sources of information on the country and destination image as two separate constructs. The research is carried out in the context of Turkey as a developing country through the use of a pre‐ and post‐experimental design with a control group. The study establishes the greater influence of the controllable sources (promotional video) as opposed to the uncontrollable ones (news video). The findings show that tourism promotional information improves Turkey's destination image and its preference in terms of visitation in contrast to the news, which do not significantly affect the image. Copyright © 2011 John Wiley & Sons, Ltd.