Enhancing destination image through travel website information | Zendy

Jeong Chul | Zendy; Holland Stephen | Zendy; Jun Soo H. | Zendy; Gibson Heather | Zendy

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Enhancing destination image through travel website information

Author(s) -

Jeong Chul,

Holland Stephen,

Jun Soo H.,

Gibson Heather

Publication year - 2011

Publication title -

international journal of tourism research

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 1.155

H-Index - 58

eISSN - 1522-1970

pISSN - 1099-2340

DOI - 10.1002/jtr.827

Subject(s) - tourism , destination image , advertising , image (mathematics) , destination marketing , website design , control (management) , destinations , computer science , cognition , marketing , information retrieval , psychology , geography , world wide web , business , computer vision , artificial intelligence , archaeology , neuroscience

Effects of a travel website on tourists' destination images were examined. The relationship between information search using websites and destination image was studied. In addition, the validity of experimental design as a method for examining destination image was explored. A static‐group comparison design was conducted using two sets of students as experimental and control groups. A travel website search was the stimuli for the experimental group. Results revealed that exposure to a travel website significantly affected the majority of cognitive and overall destination images. Additionally, experimental design was shown to be an effective method in measuring changes in destination image. Copyright © 2010 John Wiley & Sons, Ltd.

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