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The impact of destination attributes on Muslim tourist's choice
Author(s) -
Battour Mohamed,
Ismail Mohd Nazari,
Battor Moustafa
Publication year - 2010
Publication title -
international journal of tourism research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.155
H-Index - 58
eISSN - 1522-1970
pISSN - 1099-2340
DOI - 10.1002/jtr.824
Subject(s) - tourism , islam , destinations , focus group , marketing , advertising , destination marketing , tourist destinations , qualitative research , business , sociology , geography , social science , archaeology
The success of marketing destinations for Muslim tourists could be guided by observing Islamic teachings in tourism activities. This study is a trial to explore which Islamic attributes of destinations could be used a base for tailoring Halal tourist packages. Qualitative data were collected by conducting two focus group discussions and fifty three interviews in Malaysia. Two major aspects are identified which may attract Muslim tourists. Some suggestions are also presented to satisfy Muslim tourists. Copyright © 2010 John Wiley & Sons, Ltd.