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Impact of culture on tourist decision‐making styles
Author(s) -
Correia Antónia,
Kozak Metin,
Ferradeira João
Publication year - 2010
Publication title -
international journal of tourism research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.155
H-Index - 58
eISSN - 1522-1970
pISSN - 1099-2340
DOI - 10.1002/jtr.817
Subject(s) - tourism , individualism , marketing , affect (linguistics) , hofstede's cultural dimensions theory , social capital , sociology , structural equation modeling , power (physics) , cultural tourism , predictive power , quality (philosophy) , psychology , advertising , social psychology , business , political science , tourism geography , social science , computer science , law , philosophy , physics , communication , epistemology , quantum mechanics , machine learning
This paper developed and tested an integrative model to examine the relationship between tourism decisions and their cultural background. The model was tested using surveyed data from 400 tourists travelling to Lisbon, a cultural city and the capital of Portugal. The results of a structural equation analysis revealed that culture affect tourist decisions. The decision to visit Lisbon relies on its quality, brand and price. This decision is shaped by the likelihood of visitors to accept social differentiation (power distance), moderated by their sense of individualism as well as their long‐term orientation. Implications and suggestions for future research are discussed. Copyright © 2010 John Wiley & Sons, Ltd.