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The perceived destination image of Hong Kong on Ctrip.com
Author(s) -
Leung Daniel,
Law Rob,
Lee Hee Andy
Publication year - 2010
Publication title -
international journal of tourism research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.155
H-Index - 58
eISSN - 1522-1970
pISSN - 1099-2340
DOI - 10.1002/jtr.803
Subject(s) - accommodation , destination image , tourism , advertising , mainland china , marketing , product (mathematics) , perception , china , business , quality (philosophy) , mainland , geography , psychology , destinations , philosophy , geometry , mathematics , archaeology , epistemology , neuroscience
This study examines the perceived destination image of Hong Kong among visitors from mainland China, as revealed on the travel blog of Ctrip.com. Textual analysis and the overall evaluation scores of 2247 blog entries indicate that this image is positive in all aspects among these visitors. They are particularly impressed by the shopping experience, as both product quality and prices are considered competitive in Hong Kong. These visitors also evaluate overall food quality highly, although the high price of food and accommodation leads to the perception that Hong Kong is an expensive tourist destination. Managerial implications are discussed. Copyright © 2010 John Wiley & Sons, Ltd.