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Evaluating travel website motivational communication using a structural equation modelling approach
Author(s) -
Kah Junghye A.,
Lee ChoongKi,
Chung Namho
Publication year - 2010
Publication title -
international journal of tourism research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.155
H-Index - 58
eISSN - 1522-1970
pISSN - 1099-2340
DOI - 10.1002/jtr.796
Subject(s) - novelty , experiential learning , psychology , competence (human resources) , structural equation modeling , value (mathematics) , tourism , sign (mathematics) , interactivity , social psychology , computer science , mathematics education , world wide web , mathematics , mathematical analysis , machine learning , political science , law
This study examines online information value structure and its motivational communication competence using the motivational language theory (MLT). MLT explains how communication acts directed by managers to employees generate a greater motivation for work. Five information value dimensions — functional, hedonic, innovation, aesthetic and sign — were identified through literature on the subject of MLT and applied to online information. This study confirmed the multidimensionality of online information and proposed four online information dimensions: experiential (hedonic–innovation), sign, functional and aesthetic. The findings also suggested that experiential (hedonic–innovation) and functional information values have significant effects for travel motivation, including exploration, family togetherness, novelty, escape and socialisation. Copyright © 2010 John Wiley & Sons, Ltd.