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Destination image differences between visitors and non‐visitors: a case of New York city
Author(s) -
Phillips WooMi J.,
Jang SooCheong
Publication year - 2010
Publication title -
international journal of tourism research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.155
H-Index - 58
eISSN - 1522-1970
pISSN - 1099-2340
DOI - 10.1002/jtr.776
Subject(s) - destination image , tourism , advertising , cognition , psychology , geography , destinations , marketing , business , archaeology , neuroscience
This note discusses the influences of previous visits on tourists' destination images. The cognitive and affective images of New York City (NYC) appear to change in certain directions after visiting. The results also found that city images have a significant influence on tourists' visit intention. However, previous visits to NYC did not play any moderating effect between destination images and visiting intention. Copyright © 2010 John Wiley & Sons, Ltd.