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Opportunities for commercial accommodation in VFR travel
Author(s) -
Backer Elisa Rose
Publication year - 2010
Publication title -
international journal of tourism research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.155
H-Index - 58
eISSN - 1522-1970
pISSN - 1099-2340
DOI - 10.1002/jtr.754
Subject(s) - accommodation , tourism , geography , advertising , marketing , transport engineering , business , engineering , psychology , archaeology , neuroscience
Abstract This research explores the extent to which VFR travellers utilise commercial accommodation in the Sunshine Coast, Australia, and profiles the characteristics and behaviours of this particular type of VFR traveller. The research indicated that 26% of the VFRs stayed in commercial accommodation (CVFRs). This closely aligned with research using the same method in a comparative destination, Ballarat, Australia, indicating that 22% of VFRs stayed in commercial accommodation. CVFR travellers occupied similar types of commercial accommodation as non‐VFRs and engaged in similar tourism activities. However, they came from different generating regions and used different sources of information for planning their trip. Copyright © 2009 John Wiley & Sons, Ltd.