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Organisational channel discrepancies between CVBs and meeting planners in the USA
Author(s) -
Kim DaeYoung,
Lehto Xinran Y.,
Kline Sheryl F.
Publication year - 2009
Publication title -
international journal of tourism research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.155
H-Index - 58
eISSN - 1522-1970
pISSN - 1099-2340
DOI - 10.1002/jtr.737
Subject(s) - visitor pattern , convention , preference , advertising , channel (broadcasting) , perception , marketing , psychology , business , telecommunications , sociology , computer science , economics , social science , neuroscience , microeconomics , programming language
Abstract The purpose of the study is to compare the perception of advertising and communication channels between convention and visitor bureaus (CVBs) and meeting planners in the USA. By employing 245 of CVBs and 226 meeting planners through an online survey method, the results of the study reveal clear channel discrepancies between CVBs and meeting planners in terms of preference, attitude and usage of communication and advertising channels. In addition, the study identifies different linkages between advertising channels and advertising effects in the two different groups. Implications for industry practitioners as well as suggestions for future study are discussed. Copyright © John Wiley & Sons, Ltd.