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Innovative e‐commerce model for food tourism products
Author(s) -
Huang TingChung,
Lee Timothy Jeonglyeol,
Lee KuanHuei
Publication year - 2009
Publication title -
international journal of tourism research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.155
H-Index - 58
eISSN - 1522-1970
pISSN - 1099-2340
DOI - 10.1002/jtr.731
Subject(s) - tourism , business model , business , marketing , competition (biology) , e commerce , key (lock) , the internet , industrial organization , commerce , computer science , ecology , computer security , world wide web , political science , law , biology
The applications and opportunities for e‐commerce are increasing. The unique features of the Internet have changed the styles and competition of enterprises. The key factor for the survival of enterprises in this competitive environment is whether they know how to make use of these features to maximise advantages and to make profits. Different enterprises' e‐commerce business models were investigated in the food souvenir industry in Hualien, Taiwan. This study combines the characteristics of network marketing and develops a business model for e‐commerce. This innovative business model in e‐commerce suggests a new paradigm for traditional industries. Copyright © 2009 John Wiley & Sons, Ltd.