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Has the experience economy arrived? The views of destination managers in three visitor‐dependent areas
Author(s) -
Morgan Michael,
Elbe Jörgen,
de Esteban Curiel Javier
Publication year - 2009
Publication title -
international journal of tourism research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.155
H-Index - 58
eISSN - 1522-1970
pISSN - 1099-2340
DOI - 10.1002/jtr.719
Subject(s) - visitor pattern , experience economy , tourism , marketing , destination management , business , competitive advantage , key (lock) , destination marketing , destinations , political science , computer science , programming language , computer security , law
This paper explores the concept of the experience economy as a basis for management and marketing strategies in tourism destination regions. It identifies the key elements of the concept as being a view of consumer behaviour which stress the emotional, aspirational and participative over the functional and rational; an approach to services management through theatrical metaphors of staging, casting and performance; and strategies which see the delivery, or co‐creation, of unique and memorable experiences as a source of competitive advantage. It investigates the extent to which these have been accepted and acted upon by destination managers, using case studies from three contrasting visitor‐dependent economies. Copyright © 2009 John Wiley & Sons, Ltd.