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Type of diversification and firm resources: new empirical evidence from the Spanish tourism industry
Author(s) -
Andreu Rosario,
Claver Enrique,
Quer Diego
Publication year - 2008
Publication title -
international journal of tourism research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.155
H-Index - 58
eISSN - 1522-1970
pISSN - 1099-2340
DOI - 10.1002/jtr.684
Subject(s) - diversification (marketing strategy) , tourism , business , marketing , perspective (graphical) , logit , empirical evidence , industrial organization , economic geography , economics , geography , econometrics , philosophy , archaeology , epistemology , artificial intelligence , computer science
This paper analyses the diversification strategies followed by tourism firms from the perspective of the resource‐based view. More specifically, it seeks to verify whether the composition of the firms' resources has a bearing on the decision to undertake one type of diversification or another (related or unrelated). From a mail survey to 80 Spanish tourism firms, we identified 94 entries into new business areas. We applied an ordered logit regression and have statistically confirmed that intangible resources lead to a more related type of diversification. Copyright © 2008 John Wiley & Sons, Ltd.