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The integration of film‐induced tourism and destination branding in Yorkshire, UK
Author(s) -
O'Connor Noelle,
Flanagan Sheila,
Gilbert David
Publication year - 2008
Publication title -
international journal of tourism research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.155
H-Index - 58
eISSN - 1522-1970
pISSN - 1099-2340
DOI - 10.1002/jtr.676
Subject(s) - tourism , destinations , promotion (chess) , advertising , marketing , destination marketing , key (lock) , business , place branding , public relations , regional science , political science , sociology , computer science , computer security , politics , law
Abstract This paper identifies the integration of film induced tourism and destination branding on destinations featured in television series' such as Yorkshire, which is the film location for many popular English television series'. The review of the existing literature identified a gap in previous investigations and in response, a tourist survey and strategic conversations with the key stakeholders were an initial attempt to fill this gap. The issues which arose from these and the literature review highlighted some implications for the future development of these destinations, namely the use of destination branding in the promotion of a film location. Copyright © 2008 John Wiley & Sons, Ltd.