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Holiday users of the Internet — ease of use, functionality and novelty
Author(s) -
Ryan Chris,
Rao Ulhas
Publication year - 2008
Publication title -
international journal of tourism research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.155
H-Index - 58
eISSN - 1522-1970
pISSN - 1099-2340
DOI - 10.1002/jtr.660
Subject(s) - novelty , the internet , world wide web , purchasing , usability , sample (material) , entertainment , internet privacy , computer science , business , tourism , marketing , advertising , psychology , political science , human–computer interaction , social psychology , chemistry , chromatography , law
Abstract This study is based upon a sample of 517 international visitors to New Zealand. It suggests that Internet usage is based upon perceived usefulness and ease of system use. Of additional importance is user confidence about system security. Functional issues of purchasing seem to take priority over information search as users become more familiar with web pages. An additional finding is that entertainment needs are arguably better met by other Internet functions than those provided by destination web pages. Novelty on the Net is perhaps sought from specific sources, and not from the Net generally. Implications are discussed for both measurement and marketing. Copyright © 2008 John Wiley & Sons, Ltd.