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Evaluation of the cognitive image of a country/destination by the media during the coverage of mega‐events: the case of UEFA EURO 2004 TM in Portugal
Author(s) -
Custódio Maria João Ferreira,
Gouveia Pedro M. D. C. B.
Publication year - 2007
Publication title -
international journal of tourism research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.155
H-Index - 58
eISSN - 1522-1970
pISSN - 1099-2340
DOI - 10.1002/jtr.615
Subject(s) - tourism , mega , promotion (chess) , football , cognition , destination image , european union , destinations , event (particle physics) , advertising , media coverage , empirical research , business , political science , marketing , regional science , psychology , geography , international trade , sociology , politics , media studies , physics , quantum mechanics , astronomy , neuroscience , law , philosophy , epistemology
By reporting a study undertaken during the final stages of the European Football Championships—UEFA (Union of European Football Associations) EURO 2004 TM , this paper aims to evaluate the cognitive image of a country/destination by the media during the coverage of mega‐events, which may in turn contribute to the field of tourism promotion and planning. By applying various statistical methods, it is possible not only to assess and identify the aspects which have contributed the most to the opinion‐forming of autonomous agents, but also to present empirical evidence of the influence of the organisation of this event on the image formation of the destination as a whole. Copyright © 2007 John Wiley & Sons, Ltd.