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Product placement and tourism‐oriented environments: an exploratory introduction
Author(s) -
Weaver Adam
Publication year - 2007
Publication title -
international journal of tourism research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.155
H-Index - 58
eISSN - 1522-1970
pISSN - 1099-2340
DOI - 10.1002/jtr.612
Subject(s) - attractiveness , tourism , product (mathematics) , business , product placement , marketing , exploratory research , advertising , new product development , sociology , psychology , geometry , mathematics , psychoanalysis , anthropology , political science , law
This paper examines the ‘physical’ placement of products within tourism‐oriented environments. Product placement is usually associated with the incorporation of branded products into media vehicles. However, a type of placement also occurs within ‘non‐store’ spaces used by tourists. Product placement within these spaces may increase awareness about certain products and, ultimately, induce purchases. Tourism‐oriented environments may enhance the attractiveness of placed products because they enable consumers to interact with and appraise these products before they purchase them. A number of examples are provided, which demonstrate that marketers seek to create encounters between tourists and products. Copyright © 2007 John Wiley & Sons, Ltd.