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At‐destination visitor information search and venue decision strategies
Author(s) -
DiPietro Robin B.,
Wang Youcheng,
Rompf Paul,
Severt Denver
Publication year - 2007
Publication title -
international journal of tourism research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.155
H-Index - 58
eISSN - 1522-1970
pISSN - 1099-2340
DOI - 10.1002/jtr.600
Subject(s) - visitor pattern , marketing , tourism , business , destination marketing , advertising , service (business) , destinations , computer science , geography , archaeology , programming language
Numerous studies have been conducted on consumers' information search prior to arrival at a destination. This study attempts to continue to fill a research gap focusing on travellers' information search behaviour for services not only before the trip but in transit to the destination and once at a destination. In particular, the research explores service‐related decisions before and during a trip, the sources of information utilised, which include locals residing at a destination, and how demographic and trip purpose characteristics influence decision‐making. Using the results of this study, practitioners and academics alike can design effective strategies for marketing to travellers. Copyright © 2007 John Wiley & Sons, Ltd.