Premium
An assessment of ‘international best practice’ in visitor attraction management: does Scotland really lag behind?
Author(s) -
Garrod Brian,
Leask Anna,
Fyall Alan
Publication year - 2007
Publication title -
international journal of tourism research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.155
H-Index - 58
eISSN - 1522-1970
pISSN - 1099-2340
DOI - 10.1002/jtr.591
Subject(s) - visitor pattern , best practice , tourism , marketing , perception , test (biology) , advertising , business , public relations , political science , psychology , economics , management , law , paleontology , computer science , biology , programming language , neuroscience
This paper compares and contrasts selected management practices among visitor attractions in Scotland, Australia, Canada and New Zealand. The catalyst for the study was the growing perception that management practices among visitor attractions in Scotland are becoming increasingly outdated and that the sector needs to learn from ‘international best practice’ in this respect. A postal questionnaire was sent to all paid‐admission visitor attractions in the four countries. In total, 1022 visitor attractions replied, representing an overall response rate of 41%. Chi‐square analysis was then used to test various hypotheses relating to the uptake of these management practices. A key conclusion is that although management practices do vary significantly among the four countries, Scotland does not necessarily lag behind. Indeed, Scottish visitor attractions seem to lead the way in many respects. Meanwhile, the study finds no strong evidence to suggest that visitor attractions in the other three countries have indeed identified and are following a common ‘international best practice’. Copyright © 2007 John Wiley & Sons, Ltd.