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Beyond mistrust and competition—the role of social and personal bonding processes in sustaining livelihoods of rural tourism businesses: a case of the Peak District National Park
Author(s) -
Saxena Gunjan
Publication year - 2006
Publication title -
international journal of tourism research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.155
H-Index - 58
eISSN - 1522-1970
pISSN - 1099-2340
DOI - 10.1002/jtr.574
Subject(s) - tourism , marketing , competition (biology) , business , livelihood , public relations , sustainable development , kinship , resource (disambiguation) , sociology , political science , agriculture , ecology , computer network , computer science , law , biology , anthropology
This paper theorises the significance of social and personal bonding processes in promoting sustainable resource‐use and equitable tourism development using research on personal and social bonding process and relationship marketing. By looking at small, rural tourism businesses in the Peak District National Park (PDNP) it discusses how in intricate ways, individual business owners/managers are utilising social and kinship ties to increase their visual presence and competitive position in contemporary markets. The paper describes the significance of social and personal bonds as the respondents discuss how their informal affiliations have enabled them to tap into additional resources and develop products embedded in locally specific conventions that are more attractive to visitors, and are also assisting them to monitor each others' progress through informal forms of regulation. Copyright © 2006 John Wiley & Sons, Ltd.