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The effects of travel activities and seasons on expenditure
Author(s) -
Jang SooCheong Shawn,
Cai Liping A.,
Morrison Alastair M.,
O'Leary Joseph T.
Publication year - 2005
Publication title -
international journal of tourism research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.155
H-Index - 58
eISSN - 1522-1970
pISSN - 1099-2340
DOI - 10.1002/jtr.540
Subject(s) - tourism , revenue , path analysis (statistics) , marketing , destinations , business , test (biology) , economics , public economics , geography , ecology , finance , mathematics , statistics , archaeology , biology
The primary objective of this research was to improve the understanding of the relationships among travel activities, seasons and expenditure after controlling for income. Path analysis was used to test all hypothesised causal relationships. In addition to its conceptual contributions, the findings of the study revealed how international travellers spend during travel in response to changes in activity preferences and season of travel. To maximise travellers' expenditure and to generate greater tourism revenues, destination policy‐makers and marketers need to identify what types of activities and which season contribute most to their destination. Copyright © 2005 John Wiley & Sons, Ltd.