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Tourism in Brussels, capital of the ‘New Europe’
Author(s) -
JansenVerbeke Myriam,
Vandenbroucke Sylvia,
Tielen Sofie
Publication year - 2005
Publication title -
international journal of tourism research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.155
H-Index - 58
eISSN - 1522-1970
pISSN - 1099-2340
DOI - 10.1002/jtr.516
Subject(s) - resizing , tourism , accession , promotion (chess) , european union , position (finance) , politics , marketing , destination management , capital (architecture) , destination marketing , political science , business , economy , destinations , economics , international trade , finance , geography , archaeology , law
This paper considers the potentials and pitfalls of European Union enlargement for tourism development in Brussels, and it explores the role of eurocrats in mediating Brussels as a destination. As a result of enlargement, Brussels may consolidate and eventually strengthen its position as a destination for business tourism. Eurocrats may be a major consumer group but as champions their role is tempered by a discrepancy between visitation and appreciation of the city's offer. By inspecting eurocrats' views in a framework of current marketing attempts and the politics of promotion, the paper attempts to make recommendations on how to take advantage of new opportunities accession may bring. Copyright © 2005 John Wiley & Sons, Ltd.