Tourism in Brussels, capital of the ‘New Europe’ | Zendy

JansenVerbeke Myriam | Zendy; Vandenbroucke Sylvia | Zendy; Tielen Sofie | Zendy

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Tourism in Brussels, capital of the ‘New Europe’

Author(s) -

JansenVerbeke Myriam,

Vandenbroucke Sylvia,

Tielen Sofie

Publication year - 2005

Publication title -

international journal of tourism research

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 1.155

H-Index - 58

eISSN - 1522-1970

pISSN - 1099-2340

DOI - 10.1002/jtr.516

Subject(s) - resizing , tourism , accession , promotion (chess) , european union , position (finance) , politics , marketing , destination management , capital (architecture) , destination marketing , political science , business , economy , destinations , economics , international trade , finance , geography , archaeology , law

This paper considers the potentials and pitfalls of European Union enlargement for tourism development in Brussels, and it explores the role of eurocrats in mediating Brussels as a destination. As a result of enlargement, Brussels may consolidate and eventually strengthen its position as a destination for business tourism. Eurocrats may be a major consumer group but as champions their role is tempered by a discrepancy between visitation and appreciation of the city's offer. By inspecting eurocrats' views in a framework of current marketing attempts and the politics of promotion, the paper attempts to make recommendations on how to take advantage of new opportunities accession may bring. Copyright © 2005 John Wiley & Sons, Ltd.

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