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Preferred shopping destination: Hong Kong versus Singapore
Author(s) -
Yeung Sylvester,
Wong James,
Ko Edmond
Publication year - 2004
Publication title -
international journal of tourism research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.155
H-Index - 58
eISSN - 1522-1970
pISSN - 1099-2340
DOI - 10.1002/jtr.474
Subject(s) - tourism , tourist attraction , reputation , advertising , visitor pattern , business , marketing , competition (biology) , service (business) , statistical software , geography , sociology , engineering , ecology , archaeology , computer science , biology , programming language , social science , software engineering
Visitor shopping is an important contributor to the economy of Hong Kong as it accounts for more than half the total visitors' expenditure. Owing to its significance, and strong competition from Singapore, Hong Kong must re‐examine the city's attraction to shoppers. The tourism and retail industries of Hong Kong must formulate effective strategies to identify the strengths and weaknesses of the shopping environment in both cities. This study surveys 309 international visitors about their shopping expectations and perceptions of Hong Kong and Singapore in 15 attributes. Results were analysed by SPSS software (Statistical Package for Social Science) using the techniques of frequencies and paired t ‐tests. Singapore outperforms Hong Kong notably in many areas, such as language ability, attitude and efficiency of service staff. The findings indicate an urgency for Hong Kong to strive harder. In conclusion, the article provides some recommendations for the city to re‐establish its reputation as the ‘shopping paradise’ of the Asia Pacific region and to meet the challenge of Singapore as the preferred shopping destination. Copyright © 2004 John Wiley & Sons, Ltd.