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In the air again: frequent flyer relationship programmes and business travellers' quality of life
Author(s) -
Long Mary M.,
Clark Sylvia D.,
Schiffman Leon G.,
McMellon Charles
Publication year - 2003
Publication title -
international journal of tourism research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.155
H-Index - 58
eISSN - 1522-1970
pISSN - 1099-2340
DOI - 10.1002/jtr.448
Subject(s) - marketing , business travel , quality (philosophy) , tourism , business , advertising , quality of life (healthcare) , geography , medicine , nursing , archaeology , philosophy , epistemology
This research explores whether frequent flyer programmes somehow add to the quality of life of the frequent business traveller (defined in this study as business flyers who had flown round trip 26 or more times in the past 12 months). A questionnaire was mailed to subscribers of a newsletter for members of frequent air and hotel programmes. Results indicated that frequent flyer programmes contribute positively to frequent business travellers' lifestyles and to their quality of life, perhaps by countervailing some of the negative aspects of frequent business travel. Copyright © 2003 John Wiley & Sons, Ltd.