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Testing a cultural tourism typology
Author(s) -
McKercher Bob,
du Cros Hilary
Publication year - 2003
Publication title -
international journal of tourism research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.155
H-Index - 58
eISSN - 1522-1970
pISSN - 1099-2340
DOI - 10.1002/jtr.417
Subject(s) - typology , tourism , market segmentation , cultural tourism , centrality , preference , marketing , variety (cybernetics) , advertising , psychology , social psychology , tourism geography , sociology , business , geography , economics , computer science , microeconomics , anthropology , mathematics , archaeology , combinatorics , artificial intelligence
This paper tests further a cultural tourism typology based on the interface between centrality of cultural tourism as a trip motive and the depth of experience. Five types of cultural tourist are identified that represent five benefit‐based segments. The segments are tested against a variety of trip, demographic, motivational, preferred activity, awareness, cultural distance and activity variables. Significant differences are noted between the groups, suggesting that the model presented may be effective in segmenting the cultural tourism market. Moreover, although the segmentation process is predicated on two variables, these variables are reflective of underlying trip motivation, activity preference and cultural distance factors noted between the different types of cultural tourist. Copyright © 2003 John Wiley & Sons, Ltd.