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Joint ventures between communities and tourism investors: experience in southern Africa
Author(s) -
Ashley Caroline,
Jones Brian
Publication year - 2001
Publication title -
international journal of tourism research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.155
H-Index - 58
eISSN - 1522-1970
pISSN - 1099-2340
DOI - 10.1002/jtr.347
Subject(s) - tourism , context (archaeology) , business , negotiation , marketing , order (exchange) , niche market , transaction cost , joint (building) , entrepreneurship , finance , political science , geography , law , architectural engineering , archaeology , engineering
Abstract Tourism joint ventures between communities and private investors are an emerging trend in southern Africa. In each country they take different forms. This paper reviews experience in Namibia, within the wider regional context, in order to identify some key principles and challenges. Several lessons can be learnt from the eight Namibian negotiations, and three operating ventures concerning the long process of establishing joint ventures, and about the positive and negative impacts it has for both parties, which cover a range of commercial and livelihood concerns. The analysis suggests several critical factors influence joint‐venture success including: committed individuals, company philosophy, facilitation, time and trust, local institutions, national policy context and tourism market trends. Regional comparison indicates that critical factors need to be present in some, but widely varying, form . Joint ventures should become easier to develop as lessons are shared. Although they will remain a niche market, owing to high transaction costs, further policy and practical support can help develop this promising potential. Copyright © 2001 John Wiley & Sons, Ltd.