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Website design in tourism and hospitality: A multilevel review
Author(s) -
Chan Irene Cheng Chu,
Law Rob,
Fong Lawrence Hoc Nang,
Zhong Lina
Publication year - 2021
Publication title -
international journal of tourism research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.155
H-Index - 58
eISSN - 1522-1970
pISSN - 1099-2340
DOI - 10.1002/jtr.2443
Subject(s) - hospitality , tourism , website design , marketing , hospitality industry , product (mathematics) , business , advertising , world wide web , computer science , sociology , geography , mathematics , geometry , archaeology
Synthesizing and integrating the works of 78 journal articles on the effect of website design on consumers, this study reconceptualizes and redefines five design features constituting effective website design for tourism and hospitality. The review shows that content and system designs are the most studied design features, followed by social, sensory, and hedonic features. Existing website design research predominantly focuses on website‐level outcomes, overlooking the importance of product‐ and consumer‐level outcomes. An integrative framework encompassing the four crucial elements of website design (i.e., design features, outcomes, processes, and conditions) in tourism and hospitality research is proposed.